Search results for "Operational capabilities"
showing 2 items of 2 documents
Exploring the relationship between big data analytics capability and competitive performance : The mediating roles of dynamic and operational capabil…
2020
A central question for information systems (IS) researchers and practitioners is if, and how, big data can help attain a competitive advantage. To address this question, this study draws on the resource-based view, dynamic capabilities view, and on recent literature on big data analytics, and examines the indirect relationship between a firm’s big data analytics capability (BDAC) and competitive performance. The study extends existing research by proposing that BDACs enable firms to generate insight that can help strengthen their dynamic capabilities, which, in turn, positively impact marketing and technological capabilities. To test our proposed research model, we used survey data from 202…
Towards an understanding of big data analytics as a weapon for competitive performance
2017
Master's thesis Information Systems IS501 - University of Agder 2017 Context: Big data has in the recent years been an area of interest among innovative organizations and has started to become a major priority for organizations in general, either through their own big data departments or by purchasing big data analyses from suppliers. Big data analytics means more knowledge from more data sources and is by many prophesied to be a contributing source of big change in how organizations receive their intelligence. Purpose: This thesis investigates the connection between big data and competitive performance. This connection could be explained through the following two paths; 1) how big data ana…